Here’s how to advertise your business online in Ghana today.
You need a strong online presence to promote your business in Ghana.
There are several ways to promote your business online in Ghana for free.
If you have a business and you’re struggling to get customers online, then you need to stick around this post until the end.
In this post, I reveal the SECRETs to advertise your business online today effectively.
I have been using these online strategies to promote any business since 2021.
Hi, I’m Awuah Gideon—a digital marketing professional specializing in customer acquisition via SEO and Paid Ads.
I have been doing digital marketing since 2021.
You are free to read my story here and know why I am the right person to show you how to advertise your business online in Ghana..
That’s just by the way.
You have been told to create a social media account, post more of your product images on Instagram and TikTok, and you’ll get customers, right?
They are right. But have you been getting customers after posting pictures of your products every day?
Not encouraging, right?
I understand.
It’s so frustrating and time-consuming to keep posting every single day on social media without a single customer.
Maybe you have tried boosting posts on Instagram or Facebook before thinking that would give you customers, but you got time wasters asking about the price (A.K.A “How Much?”) and ghosted you.
If you’re in this situation and you don’t know where your next customer will be coming from, then take heart.
I have revealed all the best ways to promote your business online today in this post, even if you’re a complete beginner with no tech skills.
Why You Need To Advertise Your Business Online In Ghana
If you’re struggling to get customers online or even make a single sale online, then you need to advertise your business online the right way.
If your business seems invincible and people don’t know what your business is about, then you need to learn how to advertise your business online.
You need to be seen in the feed of your target customers anytime they go to Facebook, Instagram, TikTok, YouTube, etc.
According to reports by Data Reportal, Ghana has a population of about 35 million, with 24.3 million active internet users.
This equates to an internet penetration rate of 69.9% of the total population.
There were 7.95 million active social media user identities in Ghana in January 2025, representing 22.9% of the total population.
Now, what this report is telling us is that your ideal customers are already online, waiting for you.
So you don’t have a customer problem, but rather an advertising problem.
Your ideal target customers are not seeing you online.
And that is the reason you need to start advertising today.
So how do you start advertising your business online in Ghana?
Read on!
Understand Your Target Customers
The first step to promoting your business is to understand your ideal target audience (customers).
You need to have empathy for your customers and understand them more than anything.
I like how Peter Drucker said it: “Marketing aims to know and understand the customer so well that the product or service fits him and sells itself.”
The reason no one is engaging with your content online could be that it is not resonating well with them.
Business is not about you or your products.
It is about the PEOPLE.
Failure to understand and better serve your ideal customers can break your business.
I have a training specifically on how to do customer research and understand their pain points and desires.
This training will teach you how to do market pain analysis and use it to speak to your ideal customers anytime online.
If you’re interested and serious about taking your business to the next level, enrol in this Digital Marketing Bootcamp. You will get the exact strategy I used to sell any products and services online without spending money on advertising.
Free Platforms To Advertise Your Business Online In Ghana
Advertsing is FREE especially in this social media age. All you have to do is to create a free contents and start creating valuable contents. None of these platforms will charge you money to post your products.
You are free to post your advertise your business through contents. Post as many contents as you want for FREE.
Top 10 Online Platforms To Get Customers For FREE
- TikTok
- YouTube
- X
- Snapchat
- Online Forums (Quora, Medium, etc)
How To Get Customers Online Faster In Ghana
The fastest way to get customers online in Ghana is to invest in paid advertising.
Paid Ad is when you give money to platforms like Facebook or Instagram to give you more eyeballs on your business.
For instance, you can use $5 to run sponsored Ads and reach more customers online.
Platforms like Google, TikTok, LinkedIn, X, Instagram, and Pinterest will give you the opportunity to run paid Ads and get enough customers looking to buy what you’re selling.
If you’re serious about your business, then you need to learn how to run Facebook Ads in Ghana. I have a guide that will take you through the step-by-step process of creating Facebook Ads in Ghana.
Follow this link to run Facebook Ads effectively without clicking on the boost post.
Start Advertising Your Business Now
Now that you know how to advertise your business online in Ghana, what are you going to do next?
My advice for you is to check out our Digital Marketing Bootcamp to have an in-depth understanding of marketing.
Then use that knowledge to apply it in your business. Remember, good advertising is when you have your customers in mind.
Understand what they want—their pain points and desires. Try to figure out where they hang around online and start feeding them with quality content around your business.
And that’s how to advertise your business online in Ghana.
If you found this guide helpful, then let someone else see this by sharing it on social media.
If you have any questions, too, kindly leave them in the comment section. I reply to comments faster.