I will show you how to see Facebook Ads of your competitors to optimize your Ad better and get more results in Ghana.
Your competitors have already done the challenging task for you.
But the question is, are you spying on your competitors?
You can’t compete blindly in the market?
You need to research what’s already working and model it to your business.
And the good news is that you can legally see all the Ads your competitors are running on Facebook and Instagram for FREE.
You keep wondering why your competitors are getting customers online consistently more than you, right?
They are doing things differently that have become their SECRET.
But today, you’re about to discover your competitors’ biggest secrets that are bringing them customers.
So, are you ready for a hunt?
Oya, let’s go and spy secretly on your competitors’ Ads and use them to outperform them in the market.
Reasons You Need To Spy Your Competitors Ads On Facebook
Spying on your competitors’ Ad isn’t theft.
It is a smart move.
You don’t have to start from scratch figuring out what will work in the market while your competitors have already done the job for you.
If it is working for them, then it MUST also work for you.
Here are reasons why spying on your competitors is a brilliant marketing strategy.
1. You See What’s Working
Ignorance about something is costly. It costs to test a new product in the market.
Likewise, it is expensive to test Ads without getting good results.
So if your competitor is having success with his Ad’s creative, why not copy that same idea into your business?
Spying on your competitors will help you discover Ad formats, offers, tone, or creatives they are using to drive more customers.
2. It Helps You Stay Ahead Of Trends
Spying on your competitors will let you know what’s happening in your niche or industry right now.
Most of your competitors in your niche are investing in market and customer research that keeps them more relevant in the market.
As you spy on them, you get to know what is trending in the industry and consumer behaviour patterns.
How To See Facebook Ads Of Your Competitors With Spying Tools
You need a spying tool to see your competitors’ Ads in Ghana. And in this post, I provide two of the most reliable ways to see the Ads of your competitors.
1. Meta Ads Library
Meta (Facebook) has made it easy for us to spy on the Ads of others to get more inspiration.
It is a FREE tool by Meta to help marketers have a look at others’ Ad creatives.
If you’re looking to see the Ads your competitors are running on Facebook or Instagram, then you need to start with the Meta Ads library.
With the Meta Ads library, you can filter by country, page, and platform.
I will show you how to spy on your competitor’s Ads using the Facebook Ads library later in this post.
2. Advanced Ads Spy Tools
If you’re just starting, it is advisable to use only the Meta Ads library to spy on your competitors.
However, if you are serious about running profitable Facebook Ads in Ghana, you’ll want more advanced insights than what the Meta Ads library will offer you.
Here are my top 3 Ad Spy tools you can use to get in-depth insights on your competitors.
Each tool below has been tested and trusted by top marketers in the world, including myself.
And the cool thing about these Ad Spy tools is that they come with a FREE TRIAL, and it is also affordable compared with its benefits.
1. AdSpy
AdSpy is one of the most advanced Ad intelligence tools in the market, with access to over 120 million+ Ads running on Facebook and Instagram.
This tool allows you to spy on your competitors’ Ads by keywords, advertisers, and even call to action (CTA) buttons.
AdSpy is perfect for affiliate marketers, dropshippers, and digital product sellers.
Give AdSpy a try if you’re in a competitive niche and you want to stay on top of the market.
This tool gives you the true power of reverse-engineering winning funnels.
👉 Try AdSpy Now (Free Trial Available Here)
2. PowerAdSpy
PowerAdSpy is an all-in-one AI-powered Ad intelligence platform.
You don’t have to be a tech person to use PowerAdSpy.
It has a user-friendly interface that is perfect for everyone to use.
One thing I like about PowerAdsSpy is its all-in-one platform.
It covers Facebook, Instagram, YouTube, Google, and TikTok.
This AdSpy tool is perfect for serious digital marketers looking to spy on their competitors on all platforms.
So if you’re a coach, or a service provider, or even affiliate marketer in Ghana, then you need to give PowerAdSPy a try.
👉 Get PowerAdSpy Now (Try For FREE Here)
BigSpy
Another AdSpy tool I’m recommending is BigSpy.
This tool is perfect for new digital marketers looking for growth or a solopreneur looking for an affordable Ad Spying tool.
BigSpy also supports Facebook, Instagram, TikTok, Google, and Twitter.
The free plan gives you access to use the Ad filters and keywords to better spy on your competitors.
So if you want to get inspirations for your next Ad campaign, then make sure to use Ads Spying tool to see what’s working before you throw your money into Ads.
So why not give BigSpy a trial? Test their free trial to see if it’s worth it or not.
👉 Try BigSpy today (Free Trial Available)
Now, let me show you how to use the Meta Ads library to spy on your competitors for FREE.
How To Use Meta Ads Library To See Your Competitors’ Ads
Here’s how to find and view your competitor’s Ad on Facebook and Instagram using the Facebook Ads Library.
Step 1. Visit the Meta Ad Library
Type the Meta Ad Library into your browser or visit Meta Ad Library here.
Step 2. Select your country (eg, Ghana)
Select your country or type in the name of your country. This will ensure you only see Ads being run in your target market.
Step 3. Choose your Ad Category (Tip: Select All Ads)
Inside the Ad Library, select “All Ads” to get full visibility of Ads on the platform.
However, if your business strictly falls within a certain category, then you need to the other option (Issues, elections or politics).
Step 4. Search for your competitor’s Facebook Page
If you know the page name of your competitor, then you need to type it exactly as it is. For instance, Jumia Ghana, Franko Phones, etc.
Step 5. Browse all Ads
Click on the “see Ad details” to spy on your competitor’s Ad creatives.
Inside the Meta Ad Library, you will see your competitor’s Ad visuals (Images/Videos), their Ad copy and CTA buttons.
You will also discover the platform they used to run their Ads (Facebook, Instagram, Messenger) and also the dates the Ad started running.
Ads that have been running for weeks or months are likely performing well. So you need to check what they are doing differently.
It’s Your Turn Now
Before you run Facebook or Instagram Ads, you need to do your research for inspiration.
Others have done the difficult tasks for you already, so you don’t need to start from scratch.
Use the Meta Ads Library to check for your competitor’s best-performing Ad. You don’t need any advanced tool to spy on your competitors if you’re just starting.
However, if you need more in-depth analysis on your competitors, then you need to check out the recommended AdSpy tools I shared in this post.
So go ahead and try your hand on the Meta Ad Library and give me your feedback in the comment section.